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The story behind Jacques du Manoir

With a history going back to the early 20th century, our brand has stood as a testament to what happens when age-old traditions of Swiss watchmaking intertwine with innovation. Driven by a team of young and ambitious individuals, our brand has stood the test of time to emerge as one of the fastest-growing accessory brands in Switzerland. It achieved all this while remaining true to its heritage. Symbolised by its iconic stylised "B", Jacques's iconic motto has become a powerful symbol of elegant and affordable watches. Jacques du Manoir remains a producer of watches worthy of the Swiss-made label.

Our Story

Since its inception 30 years ago, Jacques du Manoir has swiftly carved a niche in Swiss watchmaking. Founded by Jacques Boegli in 1993, the brand's roots trace back to a long-standing tradition of excellence deeply ingrained in Swiss horology. The journey began in 1904, when Jacques' grandfather, Louis Schwab, established a watch company in Moutier, Switzerland. Concurrently, Benjamin Boegli, a relative of the Schwab family, ventured into the production of watch dials—an early indication of the family's enduring connection to the watchmaking industry.

Over the years, the Boegli family's commitment to craftsmanship flourished, culminating when Benjamin was succeeded by his son, Jacques. Shortly after taking over and expanding his father's business, Jacques decided to honour his grandfather's legacy and transition towards watch production. 

1991, Boegeli launched the inaugural "B-Watch" collection. This milestone moment began the brand's pivot towards producing complete timepieces. Building on the success of the "B-Watch," Jacques du Manoir emerged as the
official successor to the subsidiary two years later, solidifying its position
as a leading player in the Swiss watchmaking landscape.

In 2018, Jacques du Manoir changed ownership, with Christian Frommherz acquiring the brand. Despite this transition, the brand's core values remained steadfast, as evidenced by the retention of the stylised "B" emblem—a poignant homage to its storied heritage. Under Frommherz's guidance, Jacques du Manoir continued to uphold its commitment to quality, affordability, and innovation, remaining at the forefront of Switzerland's rapidly evolving accessories market.

Today, Jacques du Manoir is a testament to Swiss ingenuity, blending traditional craftsmanship with contemporary design to create timepieces that resonate with a diverse audience. With its unwavering dedication to excellence and a rich legacy spanning over a century, Jacques du Manoir continues to chart a course towards a future defined by innovation and enduring craftsmanship as one of Switzerland's fastest-growing accessories brands.    


Whether you are attending a black-tie event or enjoying a sunny day by the Lake, our young and dedicated Swiss design team works hard to bring everlasting designs to match your outfit. Season-by-Season, our goal is to always push boundaries and not settle for the easy route. Thanks to our in-house manufacturing, we can ensure that craftsmanship is at the epicenter of our Brands DNA, and always remains one-step-ahead.

From elegant design to daring yet unique color combinations, our diverse range of watches has you covered for any event, outfit and mood!

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